Graphic designers are often one of the most overlooked among start-up small businesses. A Graphic designer can help establish a brand and image for your company, working directly with you and possibly a marketing team to convey the perfect message. If you want your website to stand out, generate leads and make sales than a streamlined design is crucial.

Before you get started promoting your business, find a quality graphic designer and then begin with the following:

• Business Cards
• Business logos
• Posters
• Brochures
• Website Graphics
• Newsletters
• Online Banner Advertisements
• Photo and Image Retouching

There are many graphic design firms because most small buisnesses can’t afford a full-time designer. If you are working off of a tight budget but need someone full-time, finding someone fresh out of college could be the way to go. There are many soon-to-be highly paid designers that start reasonably low. Freelance designers are also prevelant, as well as services to connect with them. This route can work out but it is hard to keep a consistent message unless you find someone you know, trust and communicate well with. When going the freelance route, it may surprise you how much people charge for a logo. This is the price you pay for a quality brand but there are designers all over the map with great skill and varying experience.

When looking for a designer ask the following:

• Can I see recent examples of your work?
• How long have you been a graphic designer?
• If not long, did you go to school for it and where?
• If an outsource company, what person will be contacting me?
• Who will print my graphics? If not in-house, what are the prices?